Brand identity and visual systems
QBLab builds the identity a product ships with — the mark, the type, the colour and the rules for using them — so the product, the store listing and the site read as one company instead of three.
Branding
Who it's for
- You are launching something and have no identity for it yet.
- You have a logo and nothing that says how to use it.
- Your product, your site and your app store listing look like three different companies.
What's included
Identities that hold up everywhere the product goes.
- Brand identity
- Visual systems
- Creative direction
How an engagement works
The four-week shape is a first release of the scope we agree on the call — the version that is genuinely usable, not the finished product. Bigger products get there in stages, and most keep growing for months afterwards. Your case studies below carry their real timelines.
Day 1
A 30-minute call
You describe the product. We ask the questions that change the estimate, and you leave with a plan and a fixed quote.
Week 1
Plan and design
Scope, screens and data model agreed. You see what will be built before anything is built.
Weeks 2–3
Build
Working software every few days, not a reveal at the end. AI does the fast part; a senior engineer reviews every change.
Week 4
First release
The agreed scope goes live on your accounts and your infrastructure, with the stores and domains pointed at it. Usable by real people, and the starting point rather than the finish line.
Ongoing
Keep building
Month by month: the rest of the roadmap, new features, updates, monitoring and looking after the tech. This is where a first release grows into a complete product. Pause or stop whenever you like.
Questions
What do I get?
The mark in the files every surface needs, the type and colour with the contrast checked, and the rules for using them — what the mark may sit on, what it may not, and how it behaves at small sizes. It is written down, because an identity nobody can apply is a picture, not a system.
Can I have branding without building a product?
Yes. It is a project with a fixed scope and a fixed quote, like any other. It is most useful just before a product is designed, so the two are decided together instead of one being retrofitted to the other.
Will you rebrand something that already exists?
Yes, and we will tell you if we think you should not. A name people already recognise is worth more than a tidier mark, and often the honest answer is a tightened system rather than a new identity.
Does the identity cover the product's interface too?
The identity sets the type, the colour and the tone; the product's design system turns those into components, states and spacing. They are different pieces of work and they are built to agree with each other.